Which running shoe brand won the Paris 2024 Olympic Games

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Shoe brands invest heavily in research and development, leveraging cutting-edge technology and materials to give athletes a competitive edge. From innovative foam and carbon fiber plate systems to ultra-lightweight uppers, each brand aims to create footwear that maximizes each athlete’s performance. Endorsement deals with top athletes and teams further fuel the competition, as brands vie to have their logos on the feet of champions. While brands bid to have their logos on each country’s kit, footwear for athletes in running gear are usually the choice of the athlete themselves.

We focus on the following events in which footwear plays a significant role in the performance of the athlete: Track athletics, Marathon, Triathlon, Race Walking. For team events such as relays, rarely did an entire team wear the same brand of shoe. But since we’re considering brand exposure, we count each final participant separately.

Here is the final medal tally for each major shoe brand at the Paris 2024 Olympics:

Overall medal tally by brand for running events

Brand	Gold	Silver	Bronze	Total
Nike	24	25	23	72
Adidas	12	11	13	36
New Balance	9	4	4	17
Puma	3	4	3	10
Asics	2	5	6	13
On	1	1	3	5
Hoka	0	1	0	1
Brooks	0	1	0	1
Unknown	1	0	0	1

Nike clearly leads the pack, with nearly half of the total medal count, as well as the highest number of wins at 24 golds, making it the dominant performance brand. Adidas follows with a strong showing of 36 medals and 12 golds, while New Balance rounds out the top three with 17 medals and 9 golds. Notable running shoe brands without any medals include Altra, Saucony, and Mizuno.

One athlete had a shoe which was unrecognizable due to branding being taped over. This could be due to the shoe being an unreleased prototype or it could be that the shoe the athlete chose to run in was not their sponsor and the sponsor did not allow the shoe brand to be shown.

Results for Women’s events

Event	Gold	Silver	Bronze
Women’s 100m	Puma	Nike	Nike
Women’s 200m	New Balance	Puma	Nike
Women’s 400m	Adidas	Adidas	New Balance
Women’s 800m	Nike	Nike	Nike
Women’s 1500m	Nike	Nike	Nike
Women’s 5000m	Nike	Nike	Nike
Women’s 10,000m	Nike	Asics	Nike
Women’s 100m hurdles	Nike	Adidas	Nike
Women’s 400m hurdles	New Balance	Nike	New Balance
Women’s 3000m steeplechase	Nike	Nike	Nike
Women’s 4x100m Relay	Nike	Nike	On
Women’s 4x100m Relay	Nike	Nike	Adidas
Women’s 4x100m Relay	Nike	Adidas	Adidas
Women’s 4x100m Relay	New Balance	Nike	Nike
Women’s 4x400m Relay	Adidas	Adidas	Nike
Women’s 4x400m Relay	Nike	New Balance	Nike
Women’s 4x400m Relay	New Balance	New Balance	Nike
Women’s 4x400m Relay	New Balance	New Balance	Adidas
Women’s Marathon	Nike	Adidas	On
Women’s 20km Race Walk	Unknown	Asics	Asics
Women’s Triathlon	Adidas	On	Asics

Results for Men’s events

Event	Gold	Silver	Bronze
Men’s 100m	Adidas	Nike	Nike
Men’s 200m	Nike	Nike	Adidas
Men’s 400m	Adidas	Puma	Adidas
Men’s 800m	Adidas	Adidas	Nike
Men’s 1500m	Nike	Brooks	On
Men’s 5000m	Nike	Nike	Nike
Men’s 10,000m	Nike	Nike	Nike
Men’s 110m hurdles	Adidas	Nike	Puma
Men’s 400m hurdles	Nike	Puma	Adidas
Men’s 3000m steeplechase	Nike	Nike	Adidas
Men’s 4x100m Relay	Nike	Puma	Nike
Men’s 4x100m Relay	Nike	Adidas	Nike
Men’s 4x100m Relay	Adidas	Adidas	Adidas
Men’s 4x100m Relay	Puma	Nike	Adidas
Men’s 4x400m Relay	Nike	Nike	Puma
Men’s 4x400m Relay	Nike	Nike	Puma
Men’s 4x400m Relay	Nike	Nike	Nike
Men’s 4x400m Relay	New Balance	Nike	Nike
Men’s Marathon	Adidas	Asics	Adidas
Men’s 20km Race Walk	Adidas	Adidas	Adidas
Men’s Triathlon	New Balance	Nike	Asics

Results for Mixed events

Event	Gold	Silver	Bronze
Mixed 4x400m	Nike	New Balance	Adidas
Mixed 4x400m	New Balance	Nike	Adidas
Mixed 4x400m	Puma	Nike	Nike
Mixed 4x400m	Adidas	Adidas	Nike
Mixed Marathon Walk Relay	Asics	Nike	Asics
Mixed Marathon Walk Relay	Adidas	Adidas	Asics
Mixed Triathlon	On	Hoka	New Balance
Mixed Triathlon	Nike	Nike	New Balance
Mixed Triathlon	New Balance	Asics	Nike
Mixed Triathlon	Asics	Asics	Asics

The results from the Olympics highlight the fierce competition not only among athletes but also among the top sports brands vying for a few seconds in the limelight. Nike’s dominance across multiple events, particularly in long-distance races and relays, underscores its position as the leading brand in athletic footwear and likely their outsized marketing investment in sponsorship. Adidas also made a strong showing, especially in sprint and relay events.

It will be interesting to see how each company evolves their product development and sponsorship model based on these fantastic Olympic Games.

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_{Cover image: By Chabe01 - Own work, CC BY-SA 4.0}